Economic Development Activities
Leather look at the financial crisis of economic development of Zhejiang
Financial crisis continues to wreak havoc, more severe international economic situation, economic downturn, shrinking consumer demand led directly to a reduction in global trade, import and export trade as the world’s third largest country in China in 2009 will certainly be affected. Zhejiang active as one of China’s foreign trade and economic development pressure.
”Happy Plumbing ducks” Zhejiang perceived financial crisis sooner than elsewhere. Although the global economic downturn to adversely affect Zhejiang, but “internal strength” of the practice off the winter cold. Zhejiang entrepreneurs strong entrepreneurial spirit, strong faith, laid the foundation for stable through the crisis.
Seize the historical opportunity of financial crisis actively implementing the “going out” strategy
Financial crisis struck, a wave of leather industries are cold. Pearl River Delta, north of the leather industry have been greatly affected, only the Yangtze River Delta region live in the financial crisis, sales of hot leather products. Haining China Leather City, the sales of the Spring Festival period, passenger traffic reached 10 million in 7 days. This is a situation of economic development of Zhejiang a leather case. Zhejiang leather industry facing economic “winter”, active attack, tap the opportunity, “going out” strategy.
With the universal, Holley, Aokang, Geely and other famous enterprises have taken the pace of cross-border mergers and acquisitions, some strength rapidly growing small and medium private enterprises are trying the new “going out” approach. Yiwu China Commodity City, Silk City, and so successful in other provinces after the market opened, but also in foreign markets and personnel entering pitch stalls, cargo exports from national organizations, out of a new road. Haining Leather Market East business center in Moscow, building expansion, “Haining leather market” to Wenzhou-based enterprises set up in Brazil, “China mall” to Yiwu Huafeng, Thailand and China-based companies in South Africa, Nigeria set up a “China Commodity Market”, etc. and so on, they passed the professional market to the domestic and international export brands to create chain professional market, so as to promote the professional market, upgrade, speed up economic development.
The leather industry has a solid foundation, known as China’s largest leather professional market?? Haining China Leather City, the more “cold” the more we should “go out”, 2009 will organize a delegation to participate in three major exhibitions, the promotion of enterprise transformation and upgrades. Leather City will participate on March 4 after another? 8, held in Milan, Italy, Milan, Italy, spring 2009, the international leather, leather goods and luggage Exhibition, March 26 -29 in Beijing at the 17th China International Clothing Fashion Expo (CHIC2009) and March 31 -4 2 months held in Hong Kong 2009 Hong Kong Asia Pacific Leather Fair (APLF).
Haining leather “for several years into the APLF, so Haining leather out of the country and the world, stimulating the rapid growth of exports of leather garments, and enhance trade liveness for Haining local enterprises have accumulated a large number of high-quality customer resources; greatly enhance the Haining Leather Clothing enterprises to develop domestic and international markets, expand Haining Pi leather apparel influence at home and abroad, to attract more brand-name enterprises to seek cooperation Haining, Haining attract more customers invest settled for Haining leather garment industry to expand domestic and foreign markets to create a good opportunity; greatly enhanced Haining leather apparel industry innovation, promote the leather garment industry Haining great development.
Technological innovation to improve the competitiveness of leather industry
Before the Russian exporters of leather products in China market is a unique show, and now rival processes, Turkey is a typical example. Turkey in recent years to enhance innovation and improve their quality very quickly, squeeze a large part of the Russian market. In the case of the financial crisis, the current decline in the quality rawhide cases, with good fine chemical raw materials processing, improve texture of leather is very important. From Haining, Tongxiang, etc. veterans tanneries, leather is talking about the importance of innovation. From imitation buckskin, washed skin to pearl leather, leather fabric innovation time and again to lead the fashion cycle of the years. “This year some of the tannery as a creative passion than in previous years, we have to root Zhou Zhou Temple of learning, common raw materials have given rise to a fashion do fine.”
In addition, the tanning process of innovation is also the current environmental focus. Wenzhou Leather Industry through years of unremitting efforts, Pingyang leather remediation to attain the goal of remediation plans, requirements, focus on supervision by the provincial environmental protection zone Uncap acceptance, and interim results made pollution control work. In order to better development of leather industry, leather processing and application of Binh Duong to actively seek new technologies, new technology, through technological innovation, promoting industrial transformation and upgrading, to achieve cleaner production.
Technology innovation to the enterprise of Wenzhou Leather double confidence, enhancing the overall competitiveness of the enterprises of leather.
Actively implement the brand strategy, striving to encourage brand name enterprises
Zhejiang Chongfu, for example, recently, to actively guide and encourage the fur industry and striving for famous brand name of enterprise, introducing the related incentives. Chongfu town for the fur business to create famous brand and to participate in the show award of 20 million. Chongfu Town, Tongxiang City, more than 1,300 existing registered fur companies, 5 companies of which more than 100 million yuan, 47 enterprises above designated size, employing two thousand people. In 2008, the town fur production of 70 billion yuan. Zhejiang its market share accounted for 60%, 40% of the domestic and international 20%. A short period of 10 years, Chongfu town fur industry from scratch, from small to big to grow. Under the guidance of the Government, a group of leading enterprises such as silver fir, the Hui, Jin Xin, cedar and so created their own brand. Among them, “Jinxin”, “by slave jewelry,” also named “China Famous Brand.”
Foreign trade situation in the province in 2009 outlook conference, proposed “capital growth, focus on restructuring, re the people’s livelihood and promote stability.” This will be the 2009 Zhejiang Foreign Trade and Economic Work for. Zhejiang will establish “export brand” support system, implementation of the focus on fostering and development “Zhejiang famous export,” identified to encourage enterprises to develop international standards for various types of certification and registration of foreign trademarks to encourage automobile companies abroad model certification encourage qualified enterprises to timely adoption of overseas mergers and acquisitions, equity participation, etc., were well-known brand, technology, sales network and broaden the channels for export expansion.
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