Role Of Marketing In Economic Development

Wing Lok Fu New Store Open Up The Market Driven Economic Development In The Eastern District

Yongle electrical life blessing the new store on March 17 debut

In the west side of the tide of economic construction, expansion in the Fuzhou Government’s decision to move south of the development plan, Yongle Electrical life has always maintained “open market economy, household appliances pioneer” attitude, to play a part of promoting the economic development of Fujian important role. Fujian to four years, Wing-lok electrical life of the new stores continue to expand, and continuously enhance the ability of home appliances sales of integrated services to an excellent sense of responsibility of enterprises to provide consumers with the most comprehensive personalized service.

Eastern economic expansion southward into the appliance Corps Times

According to the Government’s expansion southward Fuzhou Development Planning, enlargement first, so we must first develop the development of the Eastern District Eastern Business Economics. 2004 Fuzhou, Jinan District, only the center of second-hand goods and handicraft sales distribution center for small workshops, there is no large department stores and even home appliances stores, the more economic form of a single, slow development. In 2005, led by Wing-lok, three national chain of home appliance stores have the blessing of radiation within the new Road shop business, in addition to the international retail giant Carrefour and McDonald’s fast food industry is also eyeing a beautiful blueprint for the future development of the Eastern District, have settled down roots. According to government statistics, Fuzhou, Jinan District 2006, total retail sales of social consumer goods reached 6.77 billion yuan, compared with 3.3 billion in 2004 more than doubled, in which Fu intersection as the center of the second new business cycle has begun to take prototype. Within 2 years, the Eastern gathered four home appliance retailers, for a time, Fuzhou Eastern almost become another battlefield appliance retail market consumption potential to be further excavated, and gradually entered a home appliance Corps Times. Major businesses in competing and also the prosperity of the Eastern District’s economic development potential for business profits in the Eastern temptation, the future will more and more home appliances stores and large retailers to join the ranks of the economic development of Eastern business.

Wing Lok Fu new store open up the market driven economic development in Eastern

Consumers may wonder, why is unknown Eastern appliance stores suddenly became the meat and potatoes? Paradise Electric Canton Xuanjing Li told the author of life, in the Eastern exploration and development of the economy, Wing-lok electrical life played an indelible role. In early 2005, based on only two years of Yongle Fujian electrical life to respond positively to the municipal government on the one hand, “expansion southward,” make active preparations for the Eastern District of Fuzhou further development; Furthermore, the Yongle’s settled, Jinan District The Government were very much welcomed and supported. Official said, “With the Paradise of the settled life of electrical appliances, will accelerate the commercial center of Fuzhou, the formation of the Eastern District of large pace, eventually forming the modern meaning of clothing, food, shelter, and prosperous business with.” On the other hand Yongle policy makers have yet to see the Eastern economic development, and community residents are more shopping is not facilitation, a large part of the appliance can not meet consumer demand. So Wing-lok, quickly open up the Eastern leadership’s decision to take the lead in New Road, Jinan District Fu out of the East’s first national home appliance chain store?? Wing Lok Fu store. ERP systems show, according to Wing-lok, Wing Lok Fu opening new stores during the discharge of up to 40 million people as much turnover has exceeded 20 million yuan in one fell swoop, and firmly occupies the Eastern District of Fuzhou more than 50% share in home appliances sales. Fuzhou, Fujian store was already the fifth Paradise stores, industry analysis, product, pricing and competition practices in the context of increasing homogenization, the focus of competition in home appliance stores in who should be the first to develop the ultimate market master consumer initiative. The Paradise has been able to occupy the position of first-mover advantage is inseparable from its core business district occupies the first storm times after the smooth implementation of the strategic business areas. However, we have speculated in Paradise which will be opening new stores in Eastern, the Fuzhou Wing-lok, but scenes of the core work of turning blessing store “increase output per mu,” above, that is thought to operate fine on a careful Fu store hard and continue to maintain and expand the store’s sales share blessing, ultimately to maintain and expand their market share. The following year, with the Wing-lok, competitors, and Carrefour, McDonald’s and other famous foreign retail enterprises have settled in the Eastern District, Fuk Wing-lok, not only did not lose market share, new store, opening date sales also more than three million, still dominates the Eastern market and is in Fuzhou share advantage. Fuzhou Eastern appliance retail industries in the economy, stimulated by growing into the new era.

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